We are in an era where social media sites has helped many business to grow. While some are grabbing this opportunity, many seems to be lost out there. Invest your time to social media marketing and see the result of your business boost within a specific time frame that is why internet marketers have taken their time to analyze and come up with sites you can invest your time on.
Why social media in the first place?
As we all know, social media can be used to connect to our friends and loved ones. Now imagine the visibility it can create if you decide to advertise your business on it and the wide spread of your business makes not only people who spend time often on these sites to see your brand and product, but also allows Google search engine to recognize your site and product.
Note that you must know your Audience (those who might be interested in what you are selling) in order to advertise your brand (websites, company, products)
Social media sites where you can advertise your products or brand include:
Facebook is one of the fastest growing site you can think of with large connections of people and businesses.
In Facebook, you can create a business page and group to keep your targeted audience in place. Also you can keep posting contents that portray your products as special which we call advertising. Try to boost your Facebook page or group in order to rank high in Google search as it will help to give your site the authority it deserves in Google’s ranking. Imagine if you are ranked high, the kind of audience you are going to get for your business
Twitter is special all over the world for it tweets. It announces your brand through comments made on it with its hash tag which help to spread your comments wide. Though not popular like Facebook, you can always advertise your products here depending on the changes in the environment which enables your business to survive and adapt to such changes.
Google+ cannot be compared to other social media sites in terms of traffic as it is not so popular among them, but businesses can thrive under this platform by opening an account and making your business to be placed high in Google search engine ranking.
Why do you think many businesses today have a Google account? You see! it importance cannot be written off as there are other benefits attached to opening an account like Google mapping and so on.
Some people say YouTube is the 2nd most popular sites in the world. Whatever they say, we are just interested in advertising and making our business known through this platform. Do you have passion in shooting videos? Then, you are likely to succeed by been persistence and creative.
Though most business don’t see the need to create a channel and start video shooting or maybe don’t have the time to, but I tell you some people have develop full time job through this means by creating videos for their channels. So it is worth talking about.
Are you a graphic designer, a fashion designer or a company which deal with pictures/image advertising to capture their audience? Then this can also be the right place for you.
With its huge crowd, hashtags and community of followers, I will say it can spread your business as far as possible. Those into visual businesses understands the power of visual contents in capturing the attention of people
Also, with its simple apps available, you can easily open an account and commence your adverts.
This is a professional site that connects business to business, employers to employees, father to child (though in my terms). But it is a mutual benefits site where everyone gain at the expense of the other.
It is a good business platform if you are really in business and want to grow your business. The contents on this site is strictly in accordance with your business
In summary, you mustn’t engage in all the social media sites at once but target the ones where your audience is, based on your brand and work with them.
For crafty and active women, check Pinterest. If you are a fan of news and love conversations Join Reddit. Designers connections, check out Behance or Dribbble. If you are publishing a book, join GoodReads. There are even sites dedicated to healthy living, and the real estate industry. Even though many of these niche sites don’t have the massive audience Facebook does, they all connect to your brand. Find the enthusiasts!
In the end, it’s important to look at your own company’s needs, hopes, time and budget, and target audience. Take the time to do a little more research and dip your toes in social media sites you aren’t sure of. But maybe you’ll have more followers on Tumblr or Flickr than Facebook! And maybe you’ll become insta-famous!