All SEO (Search Engine Optimization) steps to improve website performance

SEO optimization,steps

This is a collection of what you need to do to improve your website performance and to rank high in Google search. I just saw this piece and I decide to share with you maybe it will be beneficial to someone out there.

Steps with examples:

  • Images you upload on the site: assign alt attributes description of the image i.e give a description of the image before final uploading
  • Audio/videos content : provide transcripts of the phrases to go along with them
  • Title tags: the title at the heading of your website. What your website is all about is very necessary for search engine to rank the site based on what it stands for. Example is “Digital marketing, web application, technology”
  • Meta tags: Meta description. Meta tags that Google understands. See http://support.google.com/webmasters/answer/79812?W=en
  • Keyword density through tools: measures the way keyword are spread across your page. This is a tool you can use to monitor the keywords you use to rank high in a particle contents. An example is “According to data from digital analysts at GSMA Intelligence, tablets, smartphones, and quasi-smartphones are multiplying five times faster than we are. The number of active mobile devices worldwide currently exceeds 7 billion. That’s a lot of eyes on display screens. And many say, a reason for concern.” The keywords can be tablets, digital analysts, intelligence, and mobile device and so on, in the paragraph within the quote above. To see how keywords are spread around an article, check http://tools.seobook.com/general/keyword-density/
  • Keyword research: how to search for the keywords to use in a content or title of your content using this tool keyword planner-(https://adwords.google.com/keywordplanner). it help you to :
  1. Know the competitiveness of the keywords you are interested in
  2. Estimate the amount of traffic for those keywords
  3. Suggest keyword to get new ideas and similar phrases you can use on your website.

There are many free keyword research tool you can use now and am going to list them below

  1. Semrush (http://www.semrush.com/)
  2. Wordstream (http://www.wordstream.com/keywords)
  3. SeoBook (http://tools.seobook.com/keyword-tools/seobook/)
  4. Bing (http://www.bing.com/toolbox/keywords)

Test your keywords in different search engines to understand where you stand in terms of ranking and competition. Consider using a long-tail keyword

  • Google rankings: for Google to start ranking you high, you must consider this two things
  1. User experience: your contents must be user friendly and to assist the user to achieve their aim
  2. Contents: have a quality content and a unique one coming from you.

What then are the rules of Google rankings?

  1. Keywords found at the beginning of title tags
  2. Google prefers lengthy content over short content (i.e 1500 plus words)
  3. Serious about page loading speed
  4. Responsive design
  5. Link relevancy (backlink, guest content)

How Google panda rate your website

  1. More refined content analysis i.e how unique and solid the content was and other similar factors relating to content
  2. Duplicate and rehearsed content
  3. True duplicates on the inside (having two urls leading to the exact same page)
  4. True duplicates on the outside (using same domain and properties of a single content which could be owned by you or somebody else. Another is scrapers that will scrape your content and republish it causing problem to you( solution: developing site-authority DMCA takedown notice)
  5. Quasi-duplicates on the inside: simply means editing a content to show that a whole page is different from the first by including just a sentence to the content
  6. Quasi-duplicates on the outside: occurs when affiliates or partners pick up content from your website or copies of product pages from your site.( solution is keeping your pages stocked with fresh content and add an original or unique introduction to each product page or piece of content that has been borrowed
  7. Search pages on websites
  8. Too many ads
  • Webmaster’s secrets to rating high

  1. Amazing design
  2. Responsive design
  3. User-experience
  4. High-quality content
  5. User related metrics
  6. Community building
  7. Interaction with the users
  8. Networking with other websites/blogs
  • Link building: there are different types of link

  1. Natural (or editorial) links: links people make to your site on their own, out of their own choice
  2. Manual (or outreach) links: it involves reaching out to the owners of websites or blog writers
  • Link building campaign: links to choose from

  1. Links to homepage
  2. Deep linking
  3. Links for target keywords
  4. Social links
  • Audience search through hooks such as:

  1. Interesting news
  2. Ego-bait
  3. Humor/funny jokes
  4. Been controversial
  5. Data visualization
  6. Competition
  7. Audiovisual content

How to get people that might be interested in linking to your website (guest link)

Using search engine e.g travel blogger

  1. Search for a list of travel blogs
  2. Use a tool of scraper plug-in on chrome (http://chrome.google.com/webstore/details/web-scrapper/) to get all of those URLS copied off the results page in one go and paste them to a working page on email or a spreadsheet
  3. Use a tool like URL opener(http://chrome.google.com/webstore/datail/bulk-url-opener-extension/ to open all the sites in one go. Look for any contact information on the sites, which could be email address, twitter or linkedln account, facebook page, e.t.c
  • Follower wonk tool: this tool allows you search twitter bios and accounts for keywords of your choice. (https://followerwonk.com/ download these results into a spreadsheet
  • Mozbar tool: (http://moz.com/tools/seo-toolbar/ to determine the page and Domain authority of a website.
  • Google alerts : (https://www.google.com/alerts) to search for products or services that are new and in good need of some write-ups
  • Site map: can be thought of as treasure map that guides search engines on the best way to crawl your websites. Use this tool XML-sitemaps.com (https://www.xml-sitemaps.com/
  • SEO tools used to measure the success of your SEO strategy
  1. Google search console: track and analyze the overall performance of the website, crawl errors, structured data, internal links (https://www.google.com/webmasters/tools/
  2. Google analytics: tracking performance of the website, behavior of the visitors, traffic sources (http://www.google.com/analytics/)
  3. Page speed insights: learn about websites speed and how to improve it. (https://developers.google.com/speed/pagespeed/insights/)
  • Steps to optimize your website: before you create your website
  1. Research
  2. Keyword research
  3. Demand research: determine what people need and lacking. Use Google trends (https//www.google.com/trends/) to search for that keyword and to analyze the number of searches over time, regional searches as well as related searches that can provide additional ideas

Competitor research: find which websites competes with the same keyword as yours. Make list of this websites. Use this tool: open site explorer (https://moz.com/researchtools/ose/) to analyze different aspects of the website and to compare several websites. Use (“compare link metrics”) to compare your site with your competitors

  1. Choose Domain name
  2. Choose SEO friendly design: a design that allows search engines to easily crawl and index a website.


  • Optimize content:

  1. Title: should be interesting and engaging to attract users
  2. Headings: reader friendly, search engine uses heading tag (and title tag) to differentiate sections of the websites page. Include keywords in headings
  3. Keywords: apart from using keywords in title and headings, also distribute in the text of the article. Also use synonyms
  4. Also optimize images using Alt text to add the description of the image. Additional information on how to optimize images here : ( https://developers.google.com/web/fundamentals/performance/optimizing-content-efficiency/image-optimization?CSW=1)
  • Add site map
  • Integrate social media
  • Be present on social media

     SEO Recommendations:

Think about search engine

  • Guidelines
  1. Steps to a google-friendly site ( https://support.google.com/webmasters/answer/40349?hl=en)
  2. Webmaster guidelines (https://support.google.com/answer/35769)
  • Search engine optimization is a process that is aimed at understanding how search engines work in order to be able to adapt your website so that search engines can easily find it
  • Think about the visitors
  • Stay up to date

     SEO Dos and Don’ts

  • Dos

  1. Be clearly better (be original and unique)
  2. Make page for users
  3. Create useful pages (high quality content is a must)
  4. Have clear hierarchy and text links
  5. Use title tags and alt tag to optimize content
  6. Give users a map
  • Don’ts

  1. Avoid sneaky redirects or doorway pages
  2. Do not use hidden text
  3. Do not use scraped content
  4. Do not stuff your pages with keywords
  5. Do not add malware to the pages
  6. Do not abuse rich snippets
  7. Use right amount of links
  8. Choose words wisely
  9. Text links are more reliable, unlike image links
  10. Avoid having broken links and messy HTML
  11. Dynamic pages are more difficult for search engines to understand

Tools to help you know if your website is following guidelines

  1. Varvy SEO tool: https://varvy.com/
  2. Pingdom: https://tools.pingdom.com/
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